Our Biggest Merchandise Sale Ever!

Click the image to the right to check out the big sale on our empowering sticky notes, colorful bracelets & uplifting note that cards you can purchase to support our nonprofit!

Food, Fat & Fear: Recognizing an Eating Disorder and Recovering

Understand the signs and find help!

Shedding for the Wedding? Shed the Lies Instead.

Companies are making sure every bride knows she must be as small as possible for her big day. Resist this pressure with us!

Modest is Hottest? The Revealing Truth

If modesty is a concept you subscribe to, there is power in changing the conversation from what we LOOK like to others to what we FEEL like inside. See what research shows about clothing and self-objectifcation.

Why Breast Implants are not "For You"

“I did it for ME.” It’s time to debunk the popular excuses we hear about the values of this surgery for the 300,000+ U.S. girls and women who undergo it each year.

Celebs Talking Back About Beaut Ideals

More and more celebrities and athletes are speaking up about harmful beauty ideals, and we share them to show you who else is joining this fight! See our archive here.

Had a Baby? THIS is How You Get Your Body Back

We’ve got 4 simple ways you can reclaim your body (“get it back!”) and reject the lie that your No. 1 priority should be to look hot.

Book a Spot on Our Speaking Tour!

Book your spot on our U.S. tour! The transformation that can take place during and after our presentation can be life-changing. We would love to speak near you!

Mind the Thigh Gap

It's the latest trend in objectification and thin ideals! Recognize it, reject it, and know that your value or beauty is not defined by the space between your thighs.

Stick It To the Man! Or the Mirror...

Help our non-profit while helping yourself to our beautiful and empowering sticky notes! Stick them to your own mirror, a friend's computer, or a public ad you want to talk back to.

Weight, Size, and Media Lies

With the help of for-profit media, many of us have come to believe a distorted picture of what it means to look like (or weigh like or fit into clothes like) a ”normal” woman. The majority of the weights or sizes we hear about in mainstream media are carefully selected and often distorted.

Photoshopping Ourselves Out of Reality

When the digital world of female faces and bodies looks nothing like the natural world, is it any wonder that women have turned to physical alteration to meet the unreal standards?

Sex Sells, But We're Buying More Than We Bargained For

Rampant sexual objectification incites shame, anxiety, and lost potential at every turn for girls and women. Let's fight back.

Body Shame On You

Too many girls and women live in a constant state of shame that feels completely normal — what scholars call “normative discontent.” Once we recognize what shame looks like in our own lives, we can work to reject its harmful influence.

Become a Beauty Redefined Group Leader!

Want to teach girls or women to cultivate positive body image and health? We have the tools you need in our Group Leader Kit!

A Beautiful Reality Check

The vast majority of women have it, but it is depicted as shocking headline news non-stop. A multi-million dollar industry has claimed forever to have the cures, but it’s just as prevalent today as ever. What is this mystery ailment?

Join the fight to take back beauty!

Step 1: Recognize

Step 1: Recognize

Recognizing harmful messages about female bodies is the first step to taking back beauty and health for ourselves.

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Step 1: Recognize

Step 2: Redefine

Redefining the way we perceive our own bodies is the second step to taking back beauty and health for ourselves.

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Step 3: Resist

Step 3: Resist

Resisting harmful messages about female bodies is the final continuous step to taking back beauty and health for ourselves.

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Behind Beauty Redefined

Behind Beauty Redefined

We are Lindsay Kite and Lexie Kite, 20-something identical twins with PhDs in the study of media and body image. See why we are dedicated to taking back beauty! 

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If you’ve glanced at a magazine or turned on the TV in the last decade, you’ve got a good idea of what media’s definition of an attractive woman looks like: she’s tall, young, usually white, has long, flowing hair, is surgically enhanced, blemish-free and very thin. In fact, academic research tells it like we see it: studies show the women we see in media these days are thinner than ever and very often severely underweight. On top of that, surgical and digital enhancement has become an unquestioned standard. And in a world where a constant flow of media images far outnumbers women we could ever see face to face, this unrealistic ideal has become the norm in our minds. A counterfeit, dangerous, unattainable norm. When we only see a certain type of woman presented positively in media, from fitness magazines to TV dramas, it’s no wonder media is consistently linked to body hatred, disordered eating and an unhealthy focus on appearance. Profit-driven media, hand in hand with the multi-billion-dollar beauty and weight loss industries, rely on us believing a lie. The lie tells us beauty comes in one form that anyone can attain with enough money, time and effort. It tells us that women who don’t fit the ideal are doomed to be undesirable and unhappy. This sinister lie that female worth is dependent upon appearance is incredibly successful, but now that we recognize we’re in a battle for women’s worth and well being, we can actually start to defend ourselves!

Beauty Redefined is dedicated to taking back beauty for females everywhere through teaching people to recognize and reject harmful messages about female bodies in media and cultural discourse. We do this through speaking engagements in a wide variety of settings, publishing our research on this website, and continuing the conversation through social media. For more on our work and how you can join the battle to redefine beauty in healthy and empowering ways, please follow the links above through Step 1: Recognize, Step 2: Redefine, and Step 3: Resist.